How does SEO work?

If you wish to increase your business’s visibility online and achieve a higher client conversion rate, it is crucial to have a strong law firm SEO strategy in place to achieve the results that you are seeking. SEO works by bringing a number of digital marketing components together to boost your online visibility.

Law firm SEO services work by analysing the most searched keywords and phrases web users search for that are associated with the legal industry. This is because there are specific keywords that we can expect clients to use when searching for legal services. Therefore, we can utilise this knowledge by incorporating them into your law firm’s website and its content.

However, SEO does not solely rely on keywords. Other aspects of your law firm website, such as the content included on its webpages and the website speed can have a significant impact on the position of your website on results pages.

The SEO specialists on our team at Bark Street Digital are experts at creating quality content that encourages customers to notice your business online.

Why are law firm SEO services important?

SEO services for law firms are important as they can help to target a specific audience, in this case, those seeking legal advice. When searching for a service online, people rarely look beyond the first page of results. This means that if you do not use SEO methods to boost the position of your law firm’s website, you could be at risk of losing out on potential clients.

Ensuring that your legal website is displayed on the front page of results can also increase your brand awareness. This means that web users will notice your company name and begin to associate legal services with your business.

Holding a high website ranking and showing in the top results of a web page is more important than it may seem. A high ranking not only increases visits to your law firm’s website, but it instils a sense of trust in potential clients that you are credible and well respected in the legal industry.

Components for a successful SEO campaign

Web design – A well laid out website significantly improves user experience and shows that you take your online presence seriously. Site layout, wording, structure and the use of effective meta titles and descriptions all influence how well your web page is to be perceived by web users.

Local SEO – Local search engine optimisation works towards targeting clients in your immediate local area, as many people search for businesses close to them. A great use of local SEO is to set up a ‘Google My Business’ account which you can use to upload your phone number and address. This data enables your law firm to show up on Google map services when people search for law firms near them.

Relevant content – Quality content marketing goes a long way, and Google is known to prioritise websites that regularly upload new and relevant content. Updating old pages and adding new pages is a great place to start. Always make sure you are keeping your information informative and relevant to what people might be looking for.

Mobile friendly design – With most people owning a mobile device, potential clients and candidates are perhaps more likely to do an internet search on the go via their phone. Ensuring you have a responsive web design is a crucial factor that Google also takes into account. Ensuring your website also performs and loads quickly, no matter the device it is viewed on, will also be a key aspect of a good SEO campaign.

Link building – Link building is an important tool in off-page SEO. Having links on your website improves your businesses visibility and can effectively place you higher on Google search term rankings. Link building can be achieved through guest blog posts and social media engagement.

How Bark Street Digital can assist

At Bark Street Digital, we have vast experience working alongside law firms to increase their visibility online and generate more web traffic. Our SEO agency is well equipped to provide law firm SEO services, and we are confident that we can assist with any marketing queries you may have.

Some of the digital marketing services we are able to offer include keyword research, full SEO audits, SEO content writing, website design and development, social media management and marketing strategies.

We are able to provide bespoke packages to suit the individual needs of each business we work with. Therefore, you can rest assured that we are fully committed to improving your outreach in the legal industry.

For more information on how we can assist your business, please contact us via the online contact form or email our Director at stacey@barkstreetdigital.co.uk.