SEO for Builders: Generate more leads


In order for a building company to succeed, it is essential to have a good online presence. This means that the company’s website must appear higher up on search engine results pages (SERPs). One method that can help to improve this is by using Search engine optimisation (SEO) for builders and construction companies.

Search engine optimisation should be the strong focus of any marketing campaign. SEO helps to increase organic website traffic, which makes your website more visible and ultimately helps to target the specific audience you want to attract for your services.

Our team at Bark Street Digital possess significant experience in creating bespoke online marketing campaigns for our clients, and SEO is a key component of our work. We work with clients across a range of industries, and we understand what people search for when looking for construction services and ways of increasing traffic to your website.

seo for builders

How does SEO work?


If you wish to increase your business’s online visibility to achieve a higher client conversion rate, it is essential to have a strong SEO strategy in place to achieve the results that you are looking for. SEO works by bringing a variety of marketing components together to boost your online presence.

SEO for builders works by analysing the most popular keywords, and phrases people search for that are associated with construction services. This is because there are specific keywords that we can expect job seekers to use when searching for builders’ services. Therefore, we can utilise this knowledge by incorporating them into your website and its content.

However, SEO does not solely rely on keywords. Other aspects of your construction website, such as the content included on its web pages and the website speed, can have a significant impact on the position of your website on results pages.

The SEO specialists in our team at Bark Street Digital are experts at creating high quality content that encourages people to notice your business online. It is uncommon for people to go beyond the first page of results when doing an online search, which is what makes a good SEO technique so important, as it ultimately helps to improve your ranking.


Why is SEO important for builders?


SEO is important for builders as it can help to target a specific audience. When searching for a service online, people rarely look beyond the first page of results. This means that if you do not use SEO methods to boost the position of your website, you could be at risk of losing out on potential business.

Ensuring that your construction website is displayed on the front page of results can also increase your brand awareness. This means that web users will become aware of your company name and begin to associate construction services with your business.


Components for a successful SEO campaign


Web design – A well laid out website significantly improves user experience and shows that you take your online presence seriously. Site layout, structure, wording and the use of effective meta descriptions and meta titles all influence how well your web page is to be perceived by the public.

Local SEO – Local search engine optimization works towards targeting clients in your immediate local area, as many people search for businesses in their towns and cities. A great use of local SEO is to setup a ‘Google My Business’ account which you can use to upload your phone number and address. This data enables your business to show up on Google map services when people search for construction services near them.

Relevant content – Quality content goes a long way, and Google is known to prioritise websites that regularly upload new and relevant content. Updating old pages and adding new pages is a good place to start, always making sure you are keeping your information relevant and informative to what people might be looking for.

Keyword research – Undertaking keyword research in order to create better quality content for your website is important. Researching what people in your practice area are searching for specifically will ensure your website and content pages have a higher chance of being visible on search results. The best keywords to include in your content are the less competitive yet highly searched keywords.

Mobile friendly design – With most people owning a mobile device, potential customers are more likely to do an internet search on the go via their phone. Ensuring you have a responsive web design, meaning your website can adapt to whatever device is viewing it, is an important factor that Google also takes into account. Ensuring your website also loads and performs quickly, no matter the device it is viewed on, will also be a key aspect of a good SEO campaign.

Link building – Link building is an important tool in off-page SEO. Having links on your and to your website improves your business’s visibility and can effectively place you higher on Google search term rankings. Link building can be achieved through social media engagement and guest blog posts, to name a few.  


How Bark Street Digital can assist


At Bark Street Digital, we have vast experience using a range of online marketing tools to help elevate your business and improve its online reach. We can use our expertise and marketing tips to get your website and information on your services to reach your target audience. Allowing you additional time to work on other areas of your business operations.

Google analytics is always updating and changing its criteria. Therefore, we advise that you consult an SEO professional in order to keep on top of these updates. Here at Bark Street Digital, our team have significant experience in providing SEO for home builders, and we are confident that we can assist with any marketing queries you may have.

Some of the main SEO services we are able to offer include keyword research, full SEO auditsSEO content writingwebsite design and developmentsocial media management and email marketing.

For more information on what we have to offer you and your business, or for a free initial chat, please contact us via the online contact form or email our Director at

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