How to Grow Your Business on Google
Find out how we can grow your business
In today’s society, Google is the first place someone will go to for information on any topic or business. Having a reputable website that ranks highly on Google search results will undoubtedly lead more potential customers to your business.
Google also offers paid ad placements, allowing you to focus your ads on your target audience to encourage more enquiry to client conversions.
If you would like more information on how our team can assist in growing your business on Google, please do not hesitate to get in touch. Bark Street Digital are experts in all things digital marketing and can offer you personalised advice and bespoke marketing packages to suit your needs.
Key Aspects of Growing Your Business on Google
- Create and Optimize Your Google Business Profile (GBP): A complete GBP profile is crucial for local search visibility. Ensure your profile includes accurate business information, high-quality photos, positive customer reviews, and regular updates.
- Utilise Google Ads: Google Ads allows you to target your ideal customers with text, image, or video ads across Google Search, YouTube, and other partner websites. Tailor your ads to specific keywords and demographics to maximise effectiveness.
- Leverage Google Analytics: Google Analytics provides valuable insights into your website traffic, user behaviour, and marketing campaign performance. Utilise these insights to optimise your website and marketing strategies for better results.
- Optimise Your Website for Search Engines (SEO): Implement SEO to improve your website’s ranking in Google search results. This includes using relevant keywords, building backlinks, and creating high-quality content.
- Engage with Customers on Google My Business: Respond promptly to customer reviews, answer questions, and post regular updates to engage with your audience and build trust.
- Utilise Google My Business Insights: Gain valuable insights into customer behaviour, such as popular products, customer demographics, and common queries, to tailor your offerings and marketing strategies.
- Consider Google Local Services Ads: These ads showcase your business prominently in local search results, allowing potential customers to contact you directly.
- Engage with Google Trends: Utilise Google Trends to identify trending keywords and topics related to your industry. Incorporate these trends into your content and marketing campaigns to stay relevant and attract new customers.
- Explore Google Marketing Platform (GMP): GMP offers a suite of tools for managing and optimising your digital marketing campaigns across various channels, including Google Ads, YouTube, and Display Network.
- Stay Updated on Google’s Latest Features: Regularly check Google’s announcements and updates to stay informed about new tools, features, and best practices for maximising your business’s presence on Google.
How can Bark Street Digital help?
Bark Street Digital are a firm of experienced Google and digital marketing experts. We understand the frustrations of business owners wondering how to grow their business with Google, and we have proven steps that can help.
We specialise in SEO, and our current clients benefit from increased profitability due to their improved online visibility, which is achieved through the use of our SEO content creation, SEO audits, and social media management.
We understand that when it comes to marketing, one size does not fit all, which is why we offer bespoke packages to suit each business’s needs at competitive prices. Our ability to provide high-quality, low-cost services sets us apart from our competitors.
Please have a look at our services page to find out how we can assist.
If you would like some free initial advice on your marketing strategy, or if you require a quote for our services, feel free to contact us.
Get in Touch
08:30 – 16:30
4 Bark Street East
Bolton, BL1 2BQ
What we Do
Social media management