Marketing for Professional Service Firms – BSD

Establishing a strong marketing campaign

The two main types of marketing are organic and inorganic. Essentially organic marketing centres around efforts that have cost no money to implement and result in traffic coming ‘naturally’ to your online platforms. Inorganic simply means you have paid for targeted advertisements to direct people to your websites.

The most popular organic marketing techniques revolve around search engine optimisation (SEO), which can successfully drive growth and produce more organic sales for your business if used correctly and continually over a long period of time.

Creating strong quality content with SEO in mind will increase your online presence and both search engines and prospective clients will think of you more highly, resulting in more custom. SEO can work especially well if you work within a niche market as there will be less competition on the search results to be ranked.

Organic marketing activities take a lot more time to implement than inorganic marketing, but it is worth persevering with as it is a strong asset to have and will keep your business at the forefront of the market.

If you are looking to pursue an organic growth strategy using marketing then SEO is undeniably the strongest tool at your disposal. At BSD, we offer comprehensive SEO audits and content writing to assist our clients with their organic growth and lead generating efforts.

Any business model can benefit from SEO, as it looks for the most popular keywords and phrases searched for in your industry and will rank websites higher if they utilise content that incorporate the popular search phrases. Other factors such as website speed and website design also have an impact on how high a search engine will rank your page. If you are utilising all of the tools available to you then we can expect your website to show up in a prime position on a results page.

Key marketing techniques and components

Web design – A well laid out website significantly improves user experience and shows that you take your online presence seriously. Site layout, structure, wording and the use of effective meta descriptions and meta titles all influence how well your web page is to be perceived by the public.

Local SEO – Local search engine optimisation works towards targeting customers in your immediate local service area, even if you are a national firm, as many people still search for businesses in their towns and cities. A great use of local SEO is to setup a ‘Google My Business’ account which you can use to upload your phone number and address. This data enables your business to show up on Google map services when people search for consulting firms near them for example.

Relevant content – Quality content goes a long way, and Google is known to prioritise websites that regularly upload new and relevant content.

Keyword research – Undertaking keyword research in order to create better quality content for your website is important. Researching what people in your area are searching for specifically will ensure your website and content pages have a higher chance of being visible on search engine results in hopes of increasing your market share.

Mobile friendly design – With most people owning a smart phone, potential customers are perhaps more likely to do an internet search on the go via their phone. Ensuring you have a responsive web design, meaning your website can adapt to whatever device is viewing it, is an important factor that Google also takes into account.

Link building – Link building is an important tool in off-page SEO. Having links on your and to your website improve your businesses visibility and can effectively place you higher on Google search rankings. Link building can be achieved through social media engagement and guest blogging to name a few.

How Bark Street Digital can help

Our team at BSD are experts in marketing for professional service firms. Using our skill and knowledge in a range of digital marketing techniques, we can effectively get your business noticed by new potential clients, resulting in you closing more sales. We can use our expertise to get your website and service information directed to the right audience, allowing you the extra time to work on other business activities.

We possess extensive knowledge surrounding how best to drive organic traffic to your website and can assist in implementing a range of techniques to achieve this, including generating organic social media engagement to boost your reputation.

BSD are able to offer bespoke marketing packages to meet our clients’ needs, tailoring our services to exceed their expectations while meeting their budgets.

To find out more about any of our services, then please feel free to contact us via the forms on our website or email our Director on stacey@barkstreetdigital.co.uk.