The Importance of Local SEO  We’ve all been there, last minute searching through Google to find a fancy new date location to take your new tinder match on - “Fancy Restaurants in… [insert city here]”. You see, digital marketers and business owners tend to spend...

Digital Marketing for Startups: Where to Begin? Digital marketing for startups A startup is a company at seed stage, usually consisting of 1-3 founders that look to penetrate a market by selling a product or service. Startups are unique compared to entrepreneurship...

How to Generate Leads with SEO When designing an effective marketing plan that can help grow your business exponentially, SEO and lead generation are the two most important factors to consider. SEO or search engine optimization is a number of processes that can be...

How to Make my Website More Visible on Google     These days, if a business does not have a website, they may struggle to survive against its competitors in the market. A business' website is their 24/7 salesperson, enticing potential clients to view your...

SEO or PPC? Which is More Effective? When planning a digital marketing strategy, you may ask yourself the question, "which is more effective, SEO or PPC?." The simple truth is that both strategies can be very useful in generating traffic to your website; however, the...

Why Your Business Needs an SEO Content Strategy   Getting your business online can feel like navigating a minefield. You’re suddenly dealing with concepts like ‘SEO’ and ‘PPC advertising’. It’s easy to think that you need a marketing degree or be a tech wizard to...