How does SEO work?

If you wish to increase your business’s visibility online and achieve a higher client conversion rate, it is crucial to have a strong chiropractor SEO strategy in place to achieve the results that you are seeking. SEO works by bringing a number of digital marketing components together to boost your online visibility.

SEO for chiropractors works by analysing the most searched keywords and phrases web users search for that are associated with the chiropractic industry. This is because there are specific keywords that we can expect clients to use when searching for these services. Therefore, we can utilise this knowledge by including them in your business’s website and its content.

However, SEO does not solely rely on keywords. Other aspects of your business website, such as the content included on its web pages and the website speed, can have a significant impact on the position of your website on results pages.

The SEO specialists on our team at Bark Street Digital are experts at creating quality content that encourages customers to notice your business online.

Why is SEO important for Chiropractors?

SEO for chiropractors is important as it can help to target a specific audience, in this case, those seeking chiropractic services you offer. Ensuring that your chiropractic website is displayed on the first page of results can also increase your brand awareness. This means that web users will notice your name and begin to associate chiropractic services with your business.

Holding a high website ranking and showing in the top results is more important than it may seem. A high ranking increases visits to your business’s website. It also instils a sense of trust in potential clients that you are credible and well respected in the chiropractic industry.

Our SEO audit strategy

Bark Street Digital analyse your website using our expert SEO knowledge and technical understanding. We use the best SEO tools to provide you with the best information and advice on how to improve your unique website.

We first discuss your business goals, your current website and find out how you would like to improve your website. We then analyse your full website using our high-quality tools and expert technological knowledge.

Finally, we put all the information into an easy to understand report. This provides advice on the next steps you can take to improve your website, highlighting your priority issues.

We can also set up Google Webmaster tools and Google analytics on your website to help you gain more understanding of how you currently generate traffic. This will show what you can do to improve traffic generation.

Many SEO companies offer a basic, automated SEO audit service. However, the information provided in these reports may be misleading and not very useful to your specific website.

Bark Street Digital provide a different type of service, in that we like to get to know our clients.

Components for a successful SEO campaign

Web design – A well laid out website significantly improves user experience and shows that you take your online presence seriously. Site layout, wording, structure and the use of effective meta titles and descriptions all influence how well your web page is to be perceived by web users.

Local SEO – Local search engine optimization works towards targeting clients in your immediate local area, as many people search for businesses close to them. A great use of local SEO is creating a ‘Google My Business’ account which you can use to upload your address and phone number. Optimizing your Google business profile enables your business to show up on Google map services when people search for chiropractors near them.

Relevant content – Quality content marketing goes a long way. Google is known to prioritise websites that regularly upload new and relevant content. Updating old pages and adding new pages is a great place to start. Always make sure you are keeping your information informative and relevant to what people might be looking for.

Mobile friendly design – With most people owning a mobile device, potential clients are more likely to do an internet search on the go via their phone. Ensuring you have a responsive web design is a crucial factor that Google also takes into account. Ensuring your website also performs and loads quickly, no matter the device it is viewed on, will also be a key aspect of a technical SEO campaign.

Link building – Link building is an important tool in off-page SEO. Having quality backlinks on your website improves your business’s visibility and can help you rank higher on Google search term rankings. Link building can be achieved through guest blog posts and social media engagement.

How can Bark Street Digital assist?

At Bark Street Digital, we have vast experience working alongside chiropractors to increase their visibility online and generate more web traffic. Our SEO agency is well equipped to provide chiropractic SEO services. We are confident that we can assist with any marketing queries you may have.

Some of the digital marketing services we are able to offer include keyword research, full SEO audits, SEO content writing, website design and development, social media management and marketing strategies.

We are able to provide bespoke packages to suit the individual needs of each business we work with. Therefore, you can rest assured that we are fully committed to improving your outreach in the chiropractic industry.

For more information on how we can assist your business please contact us. You can use the online contact form or email our director at stacey@barkstreetdigital.co.uk.