How to Achieve Organic Growth – Increase your online presence
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Organic marketing centres around generating traffic to your website over time due to strong online content and marketing techniques. Other organic internal growth for businesses could include upselling to your existing customer base, creating new products/services, increasing output and employing more staff.
The most popular organic marketing techniques revolve around search engine optimisation (SEO), which can successfully drive growth and produce more organic sales for your business, if used correctly and used continually over a long period of time. Creating strong quality content with SEO in mind will increase your online presence and both search engines and potential customers will think of you more highly, resulting in more custom.
Organic marketing takes a lot more time to implement than inorganic marketing, but it is worth companies pursuing it as it is a strong asset to have and will keep your business at the forefront of the market.
If you are looking to pursue an organic growth strategy using marketing then SEO is undeniably the strongest tool at your disposal. Creating SEO content on your website using blog posts and information pages, as well as relevant social media posts with popular keywords and phrases will all help towards your ranking on search engines. At BSD, we know how to achieve organic growth utilising comprehensive SEO audits and content writing.
Any business model can benefit from SEO, as it looks for the most popular keywords and phrases searched for in your industry and will rank websites higher if they utilise content that incorporate the popular search phrases. Other factors such as website speed and website design also have an impact on how high a search engine will rank your page which can regularly be checked with performance metrics. If you are utilising all of the tools available to you then we can expect your website to show up in a prime position on a results page.
Tips for a strong organic marketing campaign
Web design – A well laid out website significantly improves user experience and shows that you take your online presence seriously. Site layout, structure, wording and the use of effective meta descriptions and meta titles all influence how well your web page is to be perceived by the public.
Local SEO – Local search engine optimisation works towards targeting customers in your immediate local service area, even if you are a national firm, as many people still search for businesses in their towns and cities. A great use of local SEO is to setup a ‘Google My Business’ account which you can use to upload your phone number and address. This data enables your business to show up on Google map services when people search for plumbing firms near them.
Relevant content – Quality content goes a long way, and Google is known to prioritise websites that regularly upload new and relevant content.
Keyword research – Undertaking keyword research in order to create better quality content for your website is important. Researching what people in your area are searching for specifically will ensure your website and content pages have a higher chance of being visible on search engine results in hopes of increasing your market share.
Mobile friendly design – With most people owning a smart phone, potential customers are perhaps more likely to do an internet search on the go via their phone. Ensuring you have a responsive web design, meaning your website can adapt to whatever device is viewing it, is an important factor that Google also takes into account.
Link building – Link building is an important tool in off-page SEO. Having links on your and to your website improve your businesses visibility and can effectively place you higher on Google search rankings. Link building can be achieved through social media engagement and guest blogging to name a few.
Organic vs Inorganic growth
Both organic and inorganic marketing are strong and legitimate marketing techniques, yet there are some notable differences between the two and how they can help advance your business. It doesn’t need to be one or the other either, many businesses have found their marketing campaigns work best with a mixture of the two.
Quite simply, organic marketing refers to traffic that comes to your website naturally, without you having paid for it, and paid marketing refers to paying for an increase in traffic to your site. There are a wide range of digital marketing strategies available, and it can be a process of figuring out what works best for your business over time.
Our team at Bark Street Digital have significant experience in creating bespoke digital marketing campaigns for our clients across a range of industries, meaning we know what tools work best to drive traffic to websites. We possess a strong understanding of what people search and look for online and can use our knowledge to help your business increases its brand visibility and reach its target audience. If you want more information or advice regarding increasing organic growth, then please feel free to get in touch with us today.
Advantages and disadvantages of organic growth
Advantages to organic growth far outweigh the disadvantages if you are patient enough to wait and see the results organic marketing can bring you. Building a strategy surrounding organic growth can ensure a long term return on your investment and time. Once an organic marketing campaign is in place it should hopefully ensure a steady stream of new enquiries and sales for your business without you having to go out of your way to pay for specific advertising.
Focusing on organic growth also means your online presence in general will perhaps be of a higher standard due to the extra effort put into quality content writing.
The main and perhaps the only disadvantage of organic growth in marketing is the time is takes to set up a successful campaign and ultimately see results from it. Writing quality SEO content all over your website whilst making your web design modern and user friendly will not be an easy or quick task in itself, but it will also take time for rankings to increase on search engines to result in higher growth. This ultimately means that you will not have new organically sourced customers overnight.
Overall, focusing on organic growth through marketing offers businesses a more secure and steady stream of new enquiries and custom, resulting in revenue growth. As such, it is highly recommended to invest resources into implementing an organic marketing campaign if you are looking for ways to achieve high growth in many areas of your business.
How Bark Street Digital can assist
Achieving organic growth can be a complex process for many businesses. As a specialist digital marketing agency, we understand how utilising both paid marketing and organic inbound marketing can help you advance your business goals, assisting our clients with bespoke marketing strategies to further their brand visibility.
Our team possess extensive knowledge surrounding how best to drive organic traffic to your website and can assist in implementing a range of marketing efforts to achieve this, including generating organic social media engagement to boost your reputation.
We are able to offer bespoke marketing packages to meet our clients’ needs, tailoring our services to exceed their expectations while meeting their budgets.
To find out more about how to achieve organic growth or any of our services, then please feel free to contact us via the forms on our website or email our Director on email@example.com.
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