Organic Traffic Growth of 77% for Collington Winter
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Our clients, Collington Winter Environmental have experienced an organic traffic growth rate of 77% compared to last year.
Bark Street Digital have been assisting Collington Winter Enviromental with their marketing strategy since the inception of the company almost three years ago. The website now attracts close to 1,500 visitors per month using only organic digital marketing strategies, such as search engine optimisation, content marketing, and social media marketing.
The successful digital growth for Collington Winter has led to an increased number of leads and subsequent workload for the company, requiring them to increase their workforce and move to larger premises in the last year.
What is organic traffic growth?
In digital marketing, organic growth refers to the natural and genuine growth of your online presence without relying on paid advertising or artificial methods. It involves building your brand and attracting more people to your website or social media channels through authentic means.
To achieve organic growth, you focus on the following key elements:
- High quality content: Creating valuable and relevant content that your target audience finds interesting or helpful. This can include blog posts / articles, videos, infographics, or social media posts.
- Search engine optimisation (SEO): SEO refers to the process of optimising your website and content to make it more visible and understandable to search engines like Google. This helps your website rank higher in search engine results pages (SERPS) when people search for related topics.
- Social media engagement: Organic traffic growth can be achieved by actively engaging with your audience on social media platforms, connecting with them, and sharing your content. Building a community and interacting with your followers will help to increase brand awareness.
- Word of mouth: Providing exceptional experiences to your customers, so they naturally share their positive experiences with others. This leads to more people discovering your brand and visiting your website.
- Backlinks and referrals: Link building refers to building relationships with other websites and influencers in your industry, who can link to your content or recommend your products/services. This not only drives more traffic to your website but also enhances your website’s credibility and domain authority.
By focusing on these organic growth strategies, you can nurture your online presence and gradually expand your reach to a larger audience. This can allow you to establish a strong and sustainable digital presence without relying heavily on paid advertising methods.
How did we achieve traffic growth for Collington Winter Environmental?
As Collington Winter were a newly established company when we first started working with them, they simply did not have the budget to invest in expensive paid search and PPC advertising campaigns. We worked with the Director of the company and advised that the most cost effective solution would be to focus on organic growth on search engines.
We would always recommend a strong focus on search engine optimisation as part of any digital marketing campaign due to the long term and sustainable results that can be achieved.
The main services we continue to provide to Collington Winter to assist in generating organic traffic to their website include:
- Web design: Bark Street Digital have designed and developed Collington Winter Environmental’s website with SEO, UX, and conversion rate optimisation in mind. We ensured the website was optimised for mobile, had quick page loading times, and optimal calls to actions (CTA).
- Keyword research: Using a specialist keyword research tool, Bark Street Digital regularly provide advice on the best short tail and long tail keywords to target within their content. We provide this advice based on average search volume and keyword competition.
- Content writing: Bark Street Digital provide various types of content for Collington Winter’s website. This content includes new service pages, landing pages, and blog posts. We ensure all content is SEO optimised for their target keywords. We also make sure that we include relevant meta descriptions, correct H1 and H2 headings, and image descriptions to give their content the best chance of ranking well.
- Social media management: Bark Street Digital set up and continue to manage social media pages for Collington Winter Environmental. We create and manage regular posts for the company’s social media pages, with a heavy focus on LinkedIn as it is a B2B company.
Achieving organic traffic growth using SEO
Achieving organic growth through SEO (Search Engine Optimisation) means optimising your site and content to make it more visible and appealing to search engines. This helps your website rank higher in search results, driving more organic (unpaid) traffic to your site. Here’s how you can achieve organic growth using SEO:
- Keywords: Identify the keywords or phrases that your target audience is likely to search for when looking for products or information related to your business. Incorporate these keywords naturally into your website’s content, including page titles, headings, and body text.
- Content: Create valuable, informative, and engaging content that satisfies the needs of your target audience. Make sure your content is well-written, easy to understand, and relevant to the keywords you want to rank for. This can include blog posts, articles, product descriptions, or any other content relevant to your industry.
- On page optimisation: Optimise your web pages by including relevant keywords in meta tags (such as the meta title and description) and optimising your URLs. Make sure your website has a clear and logical structure, with organised headings and subheadings, making it easier for search engines to crawl and understand your content.
- Site speed and mobile optimisation: Ensure that your website loads quickly, as slow-loading sites can negatively impact your search rankings. Also, optimize your website for mobile devices, as more and more people are using smartphones and tablets to browse the internet.
- Link building: Earn high-quality backlinks from reputable websites in your industry. This can be achieved by creating shareable content, reaching out to other websites for guest blogging opportunities, or participating in industry forums and discussions. Backlinks from trusted sources can improve your website’s authority and visibility in search results.
- User experience: Focus on providing a positive user experience on your website. Make it easy to navigate, ensure that the content is easily readable, and optimise for mobile devices. User-friendly websites are more likely to be rewarded by search engines.
Remember, SEO is an ongoing process. It takes time to see results, so patience is key. Keep monitoring your website’s performance, analyse data, and make adjustments as needed. By following these SEO practices, you can improve your website’s visibility, attract more organic traffic, and ultimately achieve organic growth for your online presence.
Contact Bark Street Digital today
If you would like to find out how our team could assist your business in improving your organic traffic growth, get in touch today using the form at the top of the page, or using our live chat function.
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Bolton, BL1 2BQ
What we Do
Social media management