Organic Digital Marketing Agency

What is organic digital marketing?

Organic digital marketing focuses on generating a natural flow of traffic to your online platforms due to the effective use of targeted content and other organic strategies.

As previously mentioned, the most popular and perhaps most effective organic marketing tool is the use of SEO, in which relevant keywords are incorporated into informative content in hopes that search engines will rank your website higher. This ultimately puts more potential customers in your path as it is very rare for a person to scroll beyond the first page of results when looking for something online. As such, you should endeavor to be as close to the top as possible.

Strong SEO content can include blog posts, information pages and relevant social media posts to name but a few, all of which will work in favour of your business ranking higher online. At BSD, we offer SEO audits and content writing to assist our clients with their organic growth.

Organic digital marketing also encompasses factors such as your website speed and design, as well as how well it adapts to different devices.

Organic marketing ultimately takes time to implement. For organic marketing to work to is full potential then it needs to be implemented for the long-term, and results will start to appear as continued effort is put into your online presence.

Examples of organic digital marketing

Web design – A well laid out website significantly improves user experience and shows that you take your online presence seriously. Site layout, structure, wording and the use of effective meta descriptions all influence how well your web page is perceived by the public.

Local SEO – Local search engine optimisation works towards targeting customers in your immediate local service area, even if you are a national firm, as many people still search for businesses in their towns and cities. A great use of local SEO is to setup a ‘Google My Business’ account which you can use to upload your phone number and address.

Keyword research – Undertaking keyword research in order to create better quality content for your website is important. Researching what people in your area are searching for specifically will ensure your website and content pages have a higher chance of being visible on search engine results in hopes of increasing your market share.

Mobile friendly design – With most people owning a smart phone, potential customers are perhaps more likely to do an internet search on the go via their phone. Ensuring you have a responsive web design, meaning your website can adapt to whatever device is viewing it, is an important factor that Google also takes into account.