Google Bard and SEO: Is SEO Still Relevant?  The introduction of AI technology, such as Chat GPT and Google Bard (Google's Lamda language model for dialogue applications) technology has had a positive impact on many businesses. Generative artificial intelligence...

Ranking Factors in SEO: How to Rank Higher on Search Engines     Understanding the ranking factors in SEO should be your starting point for ensuring your web pages and blog posts are found on search engines, such as Google. Search Engine Optimisation refers...

Benefits of User Generated Content for Business What is user generated content? In recent years, user-generated content (UGC) has become an increasingly popular strategy for businesses and organisations to engage with their audiences. User generated content refers to...

Why is Branding Important for a Business?In today's competitive business world, it's not enough to simply offer a great product or service. Companies must also establish a strong brand identity in order to stand out from their competitors and connect with their target...

How to Optimise Website for Search EnginesWhat is on-page SEO and why does it matter? On-page search engine optimization refers to the practice of optimising individual web pages on your website in order to rank higher and earn more relevant traffic from search...

7 Ways to Improve Your Cash Flow Using Marketing and Improving OperationsIf more money is coming out of your business than is coming in, this means that you have a negative cash flow. This could be a result of factors that are out of your control, or it could be...