Google Bard and SEO: Is SEO Still Relevant?

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The introduction of AI technology, such as Chat GPT and Google Bard (Google’s Lamda language model for dialogue applications) technology has had a positive impact on many businesses. Generative artificial intelligence (AI) chatbots have been revolutionary, helping businesses to vastly increase their productivity. However, many SEO professionals have growing concerns about the integration of generative AI technology, such as Google Bard and Chat GPT into search engines.

Bark Street Digital examine Google Bard and SEO, outlining the implications it may have on those businesses that heavily rely on SEO to generate traffic to their website.

Google bard and SEO

What is Google Bard?

Google Bard is one of a few large language models (LLMs) chatbots developed by Google AI. It is trained on a massive dataset of text and code, and can generate text, translate languages, write all kinds of creative content, and answer your questions in an informative way.

Google Bard is still under development, but it has the potential to revolutionise the way in which we interact with search engines. In the future, Google Bard could be used to provide more personalised and informative search results. For example, Google Bard could be used to answer your questions in a more natural way, or to generate summaries of complex topics.

Google Bard may also be used to improve the quality of search results. For example, Bard could be used to identify and remove spam and low-quality content from search results.

Overall, this technology has the potential to make search engines more powerful, informative, and personalised. However, it is important to note that Google Bard is still under development, and it is not yet clear how it will be implemented into Google Search.

When Google rolls out the integration with Bard in its search engine, it has been rumoured that the first result shown to a searcher will be an AI featured snippet – i.e a Google Bard AI generated answer. Below this result will be a number of paid advertisements, then the organic search results.

Naturally, this has caused quite a stir amongst digital marketers and business owners, with many worried that the implementation of Google Bard into search will lead traffic away from their web pages if they are getting the answers they need directly from an AI source.


Google Bard and SEO: Is SEO dead now that AI is being implemented into search?

No, SEO is not dead now that Google Bard is being implemented into Google Search. SEO is still an important part of digital marketing, and it can help businesses rank high in search results even with the presence of AI.

It is important to note that Google Bard is still under development, and it is not perfect. Artificial intelligence can often generate incorrect or misleading information, and it is not always able to understand the nuances of human language. This means that businesses still need to focus on SEO in order to rank highly within search results.

Although SEO is still relevant, the introduction of AI within search may mean that lower ranked pages are even less likely to attract traffic. Business owners will need to adapt and ensure their pages are ranking within the top three search engine results to ensure their pages and content are not overlooked.

They can do this by focusing on creating high quality content that is relevant to their target audience and by optimising their website for search engines. When following these best practices, businesses can ensure that their website is visible to potential customers, even with the presence of AI.


How can Bark Street Digital assist?

Bark Street Digital understand the concerns businesses may have regarding Google Bard and SEO. We are a team of digital marketing experts based in the United Kingdom, assisting businesses of all sizes, nationwide. We can help you to improve your site and make sure it ranks well on search engines..

We can help website owners optimise their website for SEO in the following ways:

  • SEO Audit: Bark Street Digital can conduct a comprehensive SEO audit of your website to identify technical issues, content gaps, and opportunities for improvement. The audit will provide a roadmap for optimizing your website for better search engine visibility.
  • Keyword Research: Bark Street Digital can conduct keyword research to identify the most relevant and high-traffic keywords for your website. This will help you target the right keywords in your content and improve your website’s visibility in search results.
  • On-Page Optimisation: Bark Street Digital can help you optimise your website’s on-page elements, including title tags, meta descriptions, header tags, content, and images. By optimising these elements for relevant keywords and topics, you can improve your website’s relevance and visibility in search results.
  • Link Building: Bark Street Digital can help you build high-quality and relevant backlinks to your website. Backlinks are an important ranking factor in search engines, and Bark Street Digital can help you identify opportunities for building high-quality links to your website.
  • Content Creation: Bark Street Digital can help you in creating content of the highest quality that’s optimised for search engines and users. This can include blog posts, articles, infographics, and other types of content that can help drive traffic to your website.
  • Analytics and Reporting: Bark Street Digital can provide regular analytics and reporting on your website’s SEO performance. This will help you track your progress, identify areas for improvement, and make data-driven decisions about your SEO strategy.

To find out more about any of our services, then please feel free to contact us via the forms on our website or email our Director on




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