Benefits of User Generated Content for Business
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What is user generated content?
In recent years, user-generated content (UGC) has become an increasingly popular strategy for businesses and organisations to engage with their audiences. User generated content refers to any content that is created by users, whether it’s a social media post, a review, or a video. Tiktok and Instagram Reels are two of the most well-known and widely used platforms for this type of content; however, it can come in many different forms. Bark Street Digital outline the main benefits of user generated content use as part of a multi-channel marketing strategy.
Types of user generated content
User-generated content can take many forms, and the specific types of content that users create can vary depending on the platform and the brand. Listed below are a few examples of user-generated content and the platforms where they are most commonly found:
- Reviews: Reviews are one of the most common forms of user-generated content, and they can be found on a wide range of platforms, including Amazon, Yelp, TripAdvisor, and Google My Business. Reviews can be incredibly valuable for businesses, as they provide honest feedback from customers and can help to build trust and credibility.
- Social media posts: Social media platforms like Instagram, Twitter, and Facebook are ideal for user-generated content. Users can share photos, videos, and written posts about their experiences with a brand or product. Brands can encourage users to share content using branded hashtags or by running social media contests.
- Videos: Video content has become increasingly popular in recent years, and platforms like YouTube and TikTok are ideal for user-generated video content. Users can create videos showcasing their experiences with a brand or product, or they can create video reviews or tutorials.
- Photos: Photo-sharing platforms like Instagram and Snapchat are ideal for user-generated photo content. Users can share photos of themselves using a product, or they can share photos of products they’ve purchased or received as gifts.
- Blogs: While blogs are not as popular as they once were, they are still an excellent platform for user-generated content. Users can create blog posts about their experiences with a brand or product, or they can write reviews or tutorials.
Benefits of user generated content
There are so many benefits of user generated content (UGC) campaigns for your business. Listed below are some of the main advantages of using this type of campaign to reach your target audience and increase conversion rates.
- Authenticity: One of the main benefits of consumer generated content is that it’s perceived as more authentic than branded content. Consumers are often wary of traditional advertising, but they tend to trust content that comes from other users when it comes to making purchasing decisions. A UGC marketing campaign can provide an honest and unfiltered view of a brand or product, which can help to build consumers trust and credibility of your brand.
- Increased engagement: UGC can also increase engagement with your brand or business. When users create content related to your brand, they become more invested in it, and they are more likely to share and comment on that content. This, in turn, can help to increase your reach, brand awareness and attract new customers.
- Cost-effective: Another benefit of user generated content is that it’s often much cheaper than creating your own content. Instead of spending time and money creating content from scratch, you can leverage the content that your users are already creating. This can help to stretch your marketing budget further and allow you to focus on other areas of your business.
- SEO benefits: This type of content can also have a positive impact on your search engine rankings. When users create content related to your brand, they often use relevant keywords and phrases, which can help to improve your visibility in search engine results pages (SERPs). Additionally, UGC can help to increase the amount of time that users spend on your site, which is a key factor in search engine algorithms.
- Personalisation: Finally, another benefit of UGC is that it can help to personalise your brand and make it more relatable to your target audience. Showcasing user-generated content, enables you to demonstrate that your brand is made up of real people who are passionate about what they do. This can help to humanise your brand and make it more appealing to potential customers.
The rise in short form content
Short-form user-generated content (UGC) has massively increased in popularity over the past few years. Short form UGC refers to content that is brief in length and is typically created and consumed on social media platforms. Examples of short-form UGC include posts on Twitter, Instagram stories and reels, TikTok videos, and Facebook updates. Listed below are some of the main benefits of short-form UGC:
- Easily digestible: Short-form UGC is ideal for capturing users’ attention quickly and keeping them engaged. With so much content available online, users may not have the time or attention span to consume lengthy content. Short-form user generated content can provide a quick, easy-to-digest snapshot of a brand or product, making it more likely that users will engage with it.
- Viral potential: Short-form content has a high potential to go viral. When a user creates a post that is particularly funny, interesting, or thought-provoking, it can quickly spread across social media platforms and be shared by thousands or even millions of users. This can provide a significant boost to a brand’s visibility and reach.
- Low production costs: Creating short-form UGC is often much cheaper and easier than creating other types of content, such as long-form articles or videos. Many users are able to create compelling short-form content with just a smartphone and a few minutes of their time. This can help brands to stretch their marketing budgets further.
- Engagement: Short-form user created content can be highly engaging, especially on social media platforms that encourage users to like, comment, and share content. Creating short-form content that is designed to elicit a response from users helps brands to increase engagement with their audiences and build stronger relationships with their customers.
How can Bark Street Digital assist?
Bark Street Digital’s marketing team can help your business increase it’s reach and conversion rate using a number of digital marketing strategies.
Some of the services we provide include, video editing for social media, branding logo design, website design, content creation for websites and social media. We can also help your business get found online using our specialist search engine optimisation services.
To find out more, get in touch using the form at the top of the page.
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Social media management