How to improve your website conversion rate

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There are fewer things more frustrating than having high levels of traffic to your website, but very low enquiries or sales. In digital marketing terms, this is referred to as having a low conversion rate. Luckily, there are many things you can do to increase your conversion rate, which will lead to improved lead generation and/or higher sales.

Website conversion rates explained

Imagine you own a physical store, and you’re super excited about all the potential customers coming in through the front door. But wait, wouldn’t it be even better if they not only entered the store but actually made a purchase?

how to improve your website conversion rate


Well, that’s exactly what a website conversion rate is all about, but in the online world. Instead of people walking into your physical store, you have visitors entering your virtual space—your website. The conversion rate is like a magic metric that tells you how many of those visitors actually take the desired action you want them to take.

Think of it as a measure of how persuasive your website is in turning curious visitors into happy customers. It’s like being the host of a fantastic party where you want all your guests to have a great time and, ideally, become lifelong friends.

The higher the conversion rate, the more successful your website is at achieving its goals. It’s like having a virtual salesperson who can charm, convince, and guide your visitors to do exactly what you want them to do—whether it’s buying your product or service, subscribing to a newsletter, filling out a form, or any other action that aligns with your business objectives.

But here’s the kicker: just like in the real world, not everyone who walks into your store will buy something. Similarly, not all visitors to your landing pages will convert. That’s why it is crucial to optimize your website to improve your conversion rate. It’s like continuously fine-tuning your party playlist or redecorating your store to create the perfect ambiance that encourages people to stay and engage.

By tracking your website conversion rate, you can identify your pain points, find out what’s working and what’s not, and ultimately increase the chances of turning those visitors into loyal customers.

So, if you want to throw the best online party or create an irresistible virtual shopping experience, keep an eye on your website conversion rate. It’s your secret weapon to turn clicks into customers and transform your website into a conversion powerhouse!


How to improve your website conversion rate


Now that you know why a high conversion rate is important, you should also be aware of how to improve your website conversion rate to help you reach your conversion goals. Listed below are some tips to help you boost your website conversion rate and turn those visitors into returning customers:

  • Make a memorable first impression: Just like a warm welcome in a physical store, your website should make a strong first impression. Ensure your homepage, sales pages and blog post pages are visually appealing, easy to navigate, and instantly communicate what you offer and why visitors should stick around.
  • Craft compelling copy: Words have power! Write persuasive, engaging, and customer-focused copy that clearly communicates the value and benefits of your products or services. Show how you can solve their problems or fulfil their needs. Use storytelling and emotion to connect with your audience on a deeper level.
  • Simplify the user experience (UX): Your website should be a breeze to use. Streamline the navigation, eliminate any clutter, and make sure your call-to-action buttons are prominent and clear. Minimise the number of form fields and steps required to complete an action, reducing any barriers that may deter visitors.
  • Build trust and credibility: Trust is crucial in the online world. Display trust signals such as customer testimonials, reviews, certifications, and security badges to instil confidence in your visitors. A well-designed “About us” page can also help to humanise your brand and build trust with your audience.
  • Optimise for mobile: In our mobile-dominated world, ensure your website is fully responsive and optimised for mobile devices. Mobile users should have a seamless experience, with easy navigation, readable text, and fast loading times. Don’t let a clunky mobile experience drive potential customers away.
  • Use captivating visuals: Images and videos can captivate visitors and convey your message more effectively than text alone. Use high-quality visuals that align with your brand and product offerings. Show your products in action, use lifestyle imagery, or create engaging videos that highlight the benefits and features.
  • Implement clear calls-to-action: Your call-to-action (CTA) buttons should be attention-grabbing and compel visitors to take action. Use persuasive language, vibrant colours, and strategic placement to make them stand out. Consider using action-oriented phrases like “Get Started,” “Sign Up Now,” or “Claim Your Discount.”
  • Test and optimise your website: Continuous improvement is key to ensuring you get the best results. Conduct A/B tests to compare different versions of your website, landing pages, or CTAs to see which variations perform better. Monitor user behaviour using analytics tools to identify areas of improvement and optimise your website accordingly.
  • Personalise the experience: Tailor your content to your audience. Leverage data and insights to create personalised experiences for your visitors. Show relevant product recommendations, provide personalised offers or discounts, and use dynamic content that resonates with different segments of your audience.
  • Provide great customer support: You should try to make it easy for visitors to get in touch with you and address any concerns they may have. Offer live chat support, a responsive contact form, or a dedicated customer support email. Also ensure that you promptly respond to enquiries and provide excellent customer service to build trust and loyalty.
  • Social proof your brand: Social media is an incredibly powerful tool that can complement your efforts to improve your website conversion rate. Establish a presence on the social media platforms that align with your target audience. Create compelling profiles that reflect your brand’s personality and values. Consistently engage with your followers by sharing valuable content, responding to comments, and fostering conversations.

Remember, improving your website conversion rate is an ongoing process. Keep testing, tweaking, and adapting based on feedback and data. With a customer-focused approach, engaging content, and a seamless user experience, you’ll be well on your way to increasing conversions and creating a website that visitors can’t resist.


How can Bark Street Digital assist?


Bark Street Digital are the perfect digital partner for your brand. Not only will we get people to your website, but we will also provide advice on how to improve your website conversion rate, and implement any changes required.

As a digital marketing company, Bark Street Digital has the expertise and tools to help businesses like yours thrive in the online world. Here’s how we can assist you with your digital marketing efforts:

  • Comprehensive digital strategy: We’ll work closely with you to develop a tailored digital marketing strategy that aligns with your business goals. Whether you’re looking to increase brand awareness, drive more website traffic, or boost conversions, we’ll create a roadmap to success.
  • Search engine optimisation (SEO): We’ll optimise your website to improve its visibility in search engine results. By conducting thorough keyword research, optimising your website’s structure and content, and building high-quality backlinks, we’ll help you climb the search engine rankings and attract targeted organic traffic.
  • Pay per click advertising (PPC): Our team will create and manage effective PPC campaigns to drive instant traffic to your website. From keyword selection and ad creation to bid management and conversion tracking. We’ll maximize your ROI by targeting the right audience and optimising your ad spend.
  • Social media marketing: We’ll harness the power of social media to build your brand, engage your audience, and drive traffic to your website. Our experts will create engaging social media campaigns, manage your profiles, and leverage analytics to improve your social media presence.
  • Content marketing: Compelling content is at the heart of successful digital marketing. Our team will create high-quality, relevant, and valuable content that resonates with your target audience. From blog posts and articles to infographics and videos, we’ll help you establish thought leadership and drive engagement.
  • Email marketing: We’ll develop email marketing campaigns that nurture leads, build relationships, and drive conversions. From creating engaging newsletters to implementing automated email sequences. We’ll help you stay top-of-mind with your audience and maximise customer retention.
  • Analytics and reporting: Our team will provide comprehensive analytics and reporting to track the performance of your digital marketing campaigns. We’ll measure key metrics, identify trends, and provide actionable insights to fine-tune your strategies and maximise results.
  • Local SEO: We understand the importance of local visibility. We’ll optimise your website and online presence to target local customers effectively. From optimising your Google My Business listing to managing local directories, we’ll help you dominate local search results.


At Bark Street Digital, we’re passionate about helping businesses like yours succeed online. Let’s join forces to elevate your digital marketing efforts and drive sustainable growth for your company.




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