Planning your marketing

The question of how can marketing contribute to the success of a business can come down to a well thought out marketing campaign through market research. Figuring out what works best for your business and what your customers will respond to is key, and marketing professionals such as the team here at BSD can assist you in planning your campaign.

Digital marketing is most likely the way to go for most to achieve business success, as the majority of consumers look online when searching for the service or product they need.

Marketing can help your business in a number of ways, it can build trust with potential clients and consumers if your content is strong, informative and professional, but great content can also make you stand out from your competitors, making more people aware of your products and services.

Compared to traditional marketing techniques, digital content marketing can establish a long-term result on your efforts. Consistency and quality are key for consumers but also for search engines as they will rank your site higher if it recongises a consistent refresh of new content of strong quality – high quality is better than high volume in business marketing.

Deciding what areas you want your business to focus on in your marketing efforts is also an important aspect of coming up with an effective content marketing plan. For example, choosing whether to focus more on building brand awareness or building sales rates, as both these targets can be achieved in slightly different ways with the use of brand ambassadors to engage customers or targeted content to strengthen your search engine optimisation (SEO) for different search terms.

Writing strong content with relevant keywords and search terms is a great way to get your business ranked higher when people are searching for what your business offers and can provide. However, it is always important to remember not to ‘stuff’ too many keywords in your writing as search engines will notice and subsequently penalise your ranking.

Key components of a strong marketing campaign

Website quality – The design of your website, its ease of use and speed all play a role in how well your website is perceived by potential consumers and also by search engines. Outdated and poorly kept websites will not be prioritised on search results, and most people rarely look beyond the first page on a search, so keeping your website fresh and current will work in your favour of being noticed.

Social media – Social media is perhaps one of the most common ways people notice a business through shares and discussion of posts. Social media can also direct potential customers to your main website and service offerings, ultimately providing a boost to your SEO for high-quality website visits.

Email marketing – Using your email lists to their full extent by sending out scheduled updates and campaigns to your customer base will further enhance your visibility, hopefully resulting in more sales. Strong content within the email marketing, building your rapport with existing customers who have chosen to be a part of your mailing list, will encourage more websites visits which further promotes your content marketing efforts.

Blog posts – Content within blog posts can be targeted at a number of different things, meaning you can have a wide coverage of SEO through relevant blog posts. Blogs can also give businesses the opportunity to delve into different topics and case studies surrounding their service offering.

How can BSD help

Our team at BSD are experts in a variety of marketing strategies, working with both large and small businesses to attract new custom and strengthen brand recognition. Using our skill and knowledge in a range of digital marketing techniques, we can effectively get your business noticed by new potential clients, resulting in you closing more sales. From our extensive expertise we understand how marketing contributes to the success of a business and use our knowledge to help achieve our clients’ goals.

BSD are able to offer bespoke marketing packages to meet our clients’ needs, tailoring our services to exceed their expectations while meeting their budgets.

To find out more about any of our services, then please feel free to contact us via the forms on our website or email our Director on stacey@barkstreetdigital.co.uk.