What is Search Engine Optimisation (SEO)?

SEO is a technique used to improve the visibility and position of a business’ website pages on Google’s ‘search engine results page’ (SERP). 

Search engines usually analyse various things on a website when placing pages in a specific order. It isn’t easy to know precisely what search engines look for when ranking their results. We would recommend incorporating SEO strategies and SEO techniques into all content on your website and optimising your website to ensure your technical SEO is up to scratch. 

The higher your pages’ positions on Google’s search results, the more attention your pages will get, leading to more potential customers for your business.

SEO Agency Preston: Our SEO Services

Bark Street Digital offer many services to assist in the SEO campaigns for many types of businesses, ensuring they increase traffic to their websites and boost brand awareness.

Keyword Research- SEO Keywords are the Keywords and phrases in your website’s content SEO and social media content, that people search in their search engine to find your site. A website that is well optimised with search engines will speak well with its potential visitor’s base. 

Competitor Keywords- These are the keywords that competitors of your business are using to target their audience to achieve higher search engine rankings. Competitor keyword research uncovers the keywords which are driving traffic to your competitors’ website instead of yours. This SEO strategy will benefit your business as it gives you insights into what sort of keywords you are missing out on, giving your business a chance to gain traffic. 

Local SEO- Local SEO makes businesses more visible in local search results on Google. Companies with a geographical location or area can benefit from increasing long-term leads from customers in their surrounding area. This SEO technique will help increase traffic coming to your website and social media. Using keywords and content to target the place where your business is based, we ensure this search engine optimisation strategy will get your business’ sites higher than your local competitions. Local searches are a great way to promote your business organically and increase your business’ brand awareness around your area. 

Technical SEO- Technical SEO of free SEO audits of optimising your website to make it easier for Google bots and search engines to crawl and index your website. We understand it is the finer details behind the scenes that need to be taken care of, such as ranking performance, internal links, content, link building, user experience, mobile optimisation and website speed. That’s why we update your business’ websites by conducting regular health -checks, to ensure your business is running at optimum capacity, increasing your online presence, and boosting your site’s ranking factors.

Writing – We combine our keyword research and content topic research results to provide original, innovative content, for all the content services we offer. As we are highly experienced in search engine optimisation, we know how to write great SEO friendly content.  

Why Choose Bark Street Digital?

Bark Street Digital SEO agency Preston have an experienced team of digital and SEO experts. Our Preston based clients have benefited from our assistance in their SEO marketing campaigns as well as setting up their high-quality business websites and social media accounts.

Our content creation services have greatly improved the number of visitors to our client’s websites. This increase in visitors has led to increased conversion rates and a significant return on investment due to increased profits.

We offer fixed retainer packages, to include SEO services, social media management, written content, website development, analytics, and paid search campaigns. Our packages are tailored and competitively priced to meet the unique needs of your business. Visit our work section to find some case studies on how other companies have benefitted from our services.

Contact our marketing team today for a free quote from our SEO consultants . Our Director, Stacey Owens, can be contacted via email at stacey@barkstreetdigital.co.uk or via telephone on 01204 263028.