SEO Rochdale: What Is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is a common technique, used for placing website pages in an optimal position within the results section of a search engine.

If you type a service your business provides into a search engine, such as Google, you will return a large amount of different results, showing businesses providing a similar service. For most people, the options provided on the first page of their search will be enough for them to decide on which business to use, and they will ignore any results found on the subsequent pages.

This is why it is so important that your business is placed as high as possible in search engine rankings for relevant keywords and phrases, which would be searched by potential clients.

Search engines usually analyse a range of different factors on a website when placing pages in a specific order. It is not always easy to know exactly what search engines are looking for when ranking their results, however, there are various different strategies which our SEO content writers use to help increase the rankings of our clients’ websites.

Why is SEO So Important?

• Attract Organic Traffic

Having original, high quality content should be a priority for your SEO and digital marketing strategy. The more good quality, SEO friendly content you have on your website, the more chance you have of ranking highly within search engine results, and thus, attracting more organic traffic to your website.

• Reduce Costs of Paid Ads

If the content on your website is successfully attracting organic traffic, the requirement for paying out on PPC campaigns and other forms of online paid advertising will be reduced as you will no longer need to rely on these methods to increase your online presence. Paid advertisements are still a valuable method of attracting your target audience, however, it may not be sustainable if this is your main strategy for attracting customers.

• Increase User Experience

Written content is extremely valuable for user experience as it will help potential customers or clients gain an insight into what your business actually does, and it can help your audience build a sense of trust in your brand. User experience will naturally be increased on your website of you provide relevant, interesting content, perfectly designed for your target audience.

SEO Rochdale: Our Services

Our SEO consultants can help drive traffic and potential customers your business’ website and boost your online presence. To do this, we provide the following SEO strategies:

• Keyword research
• Competitor research
• Local SEO
• Technical SEO
• SEO content writing

Why Choose Bark Street Digital?

Bark Street Digital are an SEO agency based near Rochdale (Bolton). Many local businesses have benefited from our SEO experts in helping them to develop their business websites and social media accounts. All our website designs are SEO friendly, quick, and responsive, which means they look fantastic on all devices.

Our online marketing strategies of SEO content creation and SEO Audit services will greatly improve the traffic to your website. If you are searching for SEO services in Rochdale, look no further.

We offer fixed retainer packages to include SEO services, social media management, written content, website development, analytics, web design and paid search campaigns.

Contact our marketing team today for a free quote. Our Director, Stacey Owens, can be contacted via email at stacey@barkstreetdigital.co.uk or contact us today on 01204 263028.