What is local SEO?

Local SEO is a search engine strategy that helps your business to become more visible in a specific area. Local SEO is important as when a web user searches for a specific type of business, the search engine will automatically use a proximity factor to provide results for businesses located closest to them.

Therefore, improving your business’s local SEO presence will help you to become more competitive in the area that you operate in. Distance and efficiency can be crucial to convert potential customers into a lead. Using local SEO will help to narrow your audience down to focus on your local customers when people google your business.

Localised content and local link popularity are important factors; therefore, it is essential to build local landing pages for each of the locations that you want to target for your business website. It is also important to create location related content using targeted keyword research based on what local customers are searching for. This will ensure that search engines begin to associate your business with what your target audience is searching for.

Also, using a Google My Business account will allow Google to add you to their ‘local pack’. This means that your business will be shown on the map that is commonly found at the top of the results page alongside other local businesses.