What is SEO?

SEO is a set of practices and strategies aimed at optimising a website to improve its visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to increase the likelihood of a website being found by users when they search for relevant keywords and phrases on search engines like Google.

SEO is an ongoing process, and it’s important to note that search engine algorithms evolve over time. Our team stay informed about industry trends and best practices to maintain and improve our client’s website’s search engine visibility.

How to implement SEO on your website

Implementing SEO involves a comprehensive strategy that encompasses various aspects of your website and online presence.

• Keyword Research:

Keyword research is the foundation of SEO. Identify the relevant keywords that your target audience is using to search for products or services like yours.

• On-Page Optimisation:

Optimise your website’s content and structure to make it search engine-friendly. Use targeted keywords throughout your website, including your page titles, meta descriptions, header tags, and content. Ensure your website is mobile-friendly and loads quickly.

• Technical SEO:

Ensure your website is technically sound and meets search engine guidelines. This includes factors like site structure, crawlability, mobile responsiveness, and loading speed.

• Backlink Building:

Earn backlinks from reputable websites in your industry. Backlinks are like votes of confidence for your website, and they can significantly improve your search engine ranking. Build backlinks through guest blogging, influencer marketing, and outreach to industry publications.

• Content Marketing:

Create high-quality, informative, and engaging content that is relevant to your target audience. Regularly publish blog posts, articles, infographics, and videos that address the needs and interests of your ideal customers.

• Local SEO:

If your business has a physical location, optimise for local search. Claim your business listing on Google My Business and other local directories. Use local keywords and address information in your content and website.

• Mobile Optimisation:

Ensure your website is mobile-friendly and optimised for smaller screens. Google prioritises mobile-friendly websites in search results, so it’s crucial to make your website responsive and easy to navigate on smartphones and tablets.

• User Experience:

Prioritise user experience by creating a website that is easy to navigate, aesthetically pleasing, and provides a positive user experience. Users who have a positive experience are more likely to return and engage with your brand.

• Analytics and Monitoring:

Track your SEO efforts using analytics tools like Google Analytics. Monitor your website’s traffic, keyword rankings, and conversion rates to identify areas for improvement. Continuously refine your SEO strategy based on data-driven insights.

SEO is an ongoing process that requires consistent effort and optimisation. By implementing these strategies and staying up-to-date on the latest SEO trends, you can effectively improve your website’s visibility, attract organic traffic, and grow your business in the competitive online landscape.

Cost of using outsourced consultants vs in-house team

The decision to use outsourced SEO consultants or an in-house team depends on various factors, including affordability.

Outsourcing is often the most cost-effective, especially for small and medium-sized businesses that may not have the budget to hire and maintain an entire in-house team. Training and maintaining an in-house team of marketing and SEO specialists is a significant venture, and you can expect to pay thousands of pounds, whereas hiring our SEO Consultants can be a much more affordable option. Additionally, you don’t have to worry about overhead costs associated with hiring in-house staff, such as office space, equipment and employee benefits.

Our pricing structures depend entirely on the needs of our clients and vary depending on the amount and type of work our clients wish to put into their online presence. Our SEO packages start at £500 per month, depending on the amount of work required and the industry in which the client operates. With our monthly retainer packages, clients can also be assured of our continued knowledge and flexibility to oversee all things SEO.

Our Consultants pride themselves on being SEO specialists, meaning our clients benefit from our knowledge and expertise, as well as peace of mind from our strong reputation and track record of successful projects and satisfied clients.

Benefits of using a professional SEO company

Using a professional SEO agency can offer several benefits for businesses looking to improve their online presence and search engine rankings. Some of the main benefits include:

• Expertise and experience: A professional SEO company (such as BSD) will have teams of experienced experts who are knowledgeable about the latest SEO trends, best practices, and algorithm updates. They understand the complexities of SEO and can develop strategies tailored to your specific needs.
• Time and resource savings: SEO is a time-consuming and resource-intensive process. Outsourcing your SEO efforts to a professional company can help you free up your internal resources to focus on other core business activities while the experts handle your SEO campaign.
• Access to advanced tools: Top SEO professionals have access to a wide range of premium SEO tools and software that can help with keyword research, competitive analysis, performance tracking, and more. These tools can provide valuable insights and data-driven recommendations.
• Customised strategies: A professional SEO company will create a customised SEO strategy based on your business goals, industry, target audience, and competition. This personalised approach ensures that the SEO efforts align with your specific objectives.
• Quality content creation: Content is a crucial aspect of SEO, and professional SEO companies often have in-house content creators or partnerships with content writers who can produce high-quality, optimised content for your website.
• Effective link building: Building high-quality backlinks is a challenging and essential part of SEO. Professional SEO companies have the expertise to develop a link-building strategy that adheres to search engine guidelines and helps improve your site’s authority.
• Compliance with search engine guidelines: SEO companies are well-versed in search engine guidelines and ensure that their strategies are ethical and follow best practices. This reduces the risk of your website being penalised for black-hat SEO tactics.
• Measurable results: Professional SEO companies provide regular reports and analytics that allow you to track the progress of your SEO campaign, enabling you to see the return on your investment. You can see how your website is performing, which keywords are driving traffic, and make data-driven decisions for further optimisation.
• Staying current with SEO trends: SEO is an ever-evolving field, with search engines frequently updating their algorithms. Professional SEO companies stay up-to-date with these changes and adjust their strategies accordingly to maintain or improve rankings.
• Competitive advantage: By hiring experts who specialise in all types of SEO, you can gain a competitive advantage over competitors who may not be investing in professional SEO services. This can lead to higher visibility, more organic traffic, and increased market share.
• Scalability: Professional SEO companies can adapt their strategies as your business grows. Whether you need to target new keywords, expand your online presence, or optimise for different regions, they can adjust their approach to meet your changing needs.

Why choose Bark Street Digital?

Average SEO costs vary depending on the operating industry of your business and the amount of work that is required. Our team of experienced SEO Consultants can create bespoke SEO packages to suit your needs, with prices starting from as little as £500 a month.

We understand that when it comes to digital marketing for small businesses, one size does not fit all. We offer bespoke packages to suit each business’s needs at competitive prices. Some of the services we provide include:

• video editing for social media
• branding & logo design
• website design
• content creation for law firm websites
• social media
• Search engine optimisation

If you are wondering how much does SEO cost in the UK and would like to speak to us about our specialist SEO services, contact us using the forms on our website. You can also contact our Director, Stacey Owens, at stacey@barkstreetdigital.co.uk.