How to get a new website noticed

 

Having a well-designed website is important for all businesses, but it is even more important to get traffic coming to your website. Designing and launching your website is just the beginning; attracting visitors to your website is where is starts to become a bit more tricky.

If you are wondering how to get a new website noticed, read on to find some great methods for reaching your target audience online.

A website which produces great content and has the right marketing strategy can be the difference between failure and success. With so many competitors in all kinds of industries, you need to stand out from the crowd to drive traffic and increase sales.

How to get a new website noticed on search engines?

Search engine optimisation is one of the best and most underrated tactics for increasing your website’s visibility. This is because over 70% of the world’s online searches go through Google, so it is the method which your customers are most likely to use to find your website.

Although the web design can help create a professional-looking website, you could be missing out on thousands of monthly website visitors if you do not include search engine optimisation as part of your marketing plan.

There are many things to consider when you want to increase the visibility of your site on search engines.

 1)     Target keywords

Google tends to notice relevant website pages which are specific to what people search. You should aim to target keywords specific to your industry which are high in search volume but low in competition. Your website should target specific topics, so when you conduct keyword research, you should be able to incorporate those onto your page and meta tags.

Writing content which targets relevant keywords and utilising Google paid ads with high quality scores means that there is a greater possibility your website will show up on the first page of Google results’ page.

2)     Start a blog

Posting blogs on your website is another opportunity to rank higher on Google’s search results. Your blog posts should be well written and target relevant keywords within them.

Google will utilise many factors to determine on how relevant your website pages are when indexing them, such as how often the content of your website is updated, how many other sites link to yours, and how much traffic is going to your website.

Blogs also give you the opportunity to create unique content and obtain backlinks from other trusted sources. External websites who publish similar content can link back to your website because they value your content. Therefore, it is important to look for fresh, valuable, and interesting ways to approach common issues for your audience.

However, it is vital that you focus on the quality of your written content rather than the quantity. It won’t be useful to upload regular short blogs, instead you should focus on writing long useful articles that will benefit your customers.

3)     Add your website to online directories

Another way of increasing the value of your website is to get noticed on Google using other online channels to create profiles. Google Business Profile listing is a great way of helping your company get noticed when users perform a Google Maps search for nearby businesses.

If you are a business owner, you should submit your company to Google maps by creating a Google Business Profile account, find the location on Google Maps, and then claim and verify your business.

4)     Meta descriptions

Meta tags are the unseen part of your website and consists of the words which you can write into the HTML code of your website. Using specific keywords to indicate what your website is about helps Google recognise what you have to offer. It also lets your audience know what they will find when they click on those keywords.

Google Analytics can also tell you about the performance of your website such as how many visits and for how long visitors have stayed browsing (also known as dwell time).

 

Get your website noticed using social media

The most simple and cost-effective way to get your website noticed is by actively promoting it on social media accounts.

Every post does not have to be about promoting, the rest should include other content your audience might find interesting. It is vital to stay active and engaged with your posts in order to stand out from your competitors by:

·        Asking questions which start conversations

·        Answer your follower’s questions

·        Join Facebook and LinkedIn groups

·        Use popular hashtags

·        Direct people who have asked questions to your site for answers

At times, social media profiles and posts can show up on the first page of Google so being active is important.

 

How can Bark Street Digital help?

Optimising search engine results is a significant factor in getting your website noticed. If you are a business owner and you do not know where to start, contact our team today.

Bark Street Digital are a team of web development and SEO experts who can assist you with getting your website noticed, as well as boosting your rankings on search engines.

If you would like to get your website noticed, please get in touch by calling 01204 263028 or by completing our Contact Us form.

You can find out more about the services we offer at Bark Street Digital by checking out the Our Services page.

 

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A practical framework for how to get a New Website Noticed

A website should make a business easier to choose. Visual polish matters, but it must be supported by fast loading, accessible layouts, clear navigation, useful content and an obvious route to enquiry. Those principles remain valuable even when design trends, devices and publishing tools change.

Start with the customer and the commercial goal

Write down the specific customer you want to attract, the problem they are trying to solve and the action you want them to take. This prevents how to get a New Website Noticed from becoming a disconnected task. Review the language customers use in calls, enquiries, reviews and search data. It often reveals concerns that a generic keyword list misses.

Next, define the commercial outcome. More traffic can be useful, but qualified enquiries, booked appointments, suitable applications or sales are clearer measures of value. Agree what a good enquiry looks like and make sure the page or campaign answers the questions that usually prevent that person from acting.

Build evidence and clarity into the experience

People need reasons to believe a claim. Use accurate service details, transparent explanations, relevant examples, genuine reviews and clear contact information. Avoid unsupported superlatives. If evidence is not available, explain the process and the standards used instead of inventing a result. This creates a more trustworthy experience and gives the content substance.

Structure also matters. Lead with a direct answer, then develop the detail under descriptive headings. Use examples where they improve understanding, connect related pages with useful internal links and remove anything that exists only to repeat a phrase. A reader should be able to scan the page and still understand its main recommendation.

Measure, learn and improve

Create a simple baseline before making changes. Record the relevant visibility, engagement and enquiry measures, then review them on a regular schedule. Look for patterns over time rather than treating a single week as a verdict. Where possible, compare lead quality as well as volume so growth does not come at the expense of relevance.

Improvement should be deliberate. Test one meaningful change, such as a clearer proposition, a stronger answer to a common objection or a simpler enquiry path. Keep what helps and document what you learn. Revisit the content when services, customer questions or evidence change. This approach keeps how to get a New Website Noticed accurate and useful without chasing every short-lived trend.

Common mistakes to avoid

Do not copy a competitor's plan without understanding its audience, authority or budget. Avoid publishing vague content that could belong to any business, and do not hide the next step behind unnecessary friction. It is also important not to confuse activity with progress. A full calendar or a longer report is not valuable unless it supports better decisions and better-fit enquiries.

Finally, allow enough time to learn. Strong marketing compounds when useful pages, clear messages and reliable measurement work together. Review the strategy regularly, but do not abandon a sound direction because of normal short-term variation. The objective is a dependable source of visibility and demand that supports the wider business.