How To Increase Web Traffic To Blogs?

How frustrating is it when you spend time planning and creating content and barely get any success out of it?
Every business’ dream is to grow its customer base and be more visible to the public through its content. Content marketing, such as blogs and articles, are the key to a website’s success. Statistics state that businesses that prioritise blogging are 13 times more likely to see an increase in their return on investment (ROI). However, once you have written your article and posted it on your website, you may notice that you are getting the same number of people viewing all of your blogs, and the viewer count is not increasing. This may make you wonder how to get more traffic to your site and how to increase web traffic to blogs.
Below are some useful content strategies that can help you understand how to increase web traffic to your blogs:

how to increase web traffic to blogs

Be Strategic About Your Content

If you have noticed your viewer count has stayed consistent or decreased on all your blog posts, your content may be missing something that could increase the number of people viewing your blogs in no time. One strategy to increase your visibility is by meeting the specific needs of your target audience. Before you create content, think about which topics your target audience will want to read that will increase your popularity in views for your blogs and help your business become more well-known, as these favoured blog topics will gain their trust in your business.

Content is usually either structured into two different types, funny and cool or educational and useful. Choose the correct style of writing based on your business. Educational and useful blogs are more for businesses trying to inform or help increase their audiences knowledge of something. Whereas funny and cool blogs are more styled to businesses that directly talk to customers through a more informal tone.

Be strategic and create content in different formats that are up to date, engage more viewers and attract more traffic. People are more engaged by videos about a product or service rather than reading about them. Creating videos that explain your blog’s information and posting it on your website and social media profiles will help to increase the amount of web traffic coming to your website. This type of content will also encourage social shares.


Search Engine Optimisation (SEO) Using Specific Key Words


If you have searched the phrase “how to increase web traffic to blogs?” there is no doubt that you will have come across the term “Search Engine Optimisation” or “SEO”.

When writing content for a website, you need to incorporate SEO and make sure that each blog on your website targets a specific topic. This means that you will need to conduct in-depth relevant keyword research and incorporate those keywords on your page and ensure they are also included within the meta description for each page.

The impact of SEO will increase search traffic to your website as it will increase your business’ blogs chances of getting to the top of the search engine results page (SERP). Potential clients and customers will be more likely to click on the first few options on the results page, so incorporating SEO into your blogs, articles, and other content on the website will help with organic traffic and help you get to the top spot within the results for your specific targeted keywords. The more targeted and specific the topic, the better each page’s chance of getting to the search results’ top positions.

The incorporation of an SEO strategy will make it easier for Google to crawl through your blogs and learn the main concept of your business. This will make the process of increasing the visibility of your blog much faster.

Making the content in your blogs precise and clear in relation to the topic you are writing about, inserting in-depth keywords that relate to the topic in the meta description, image tags, meta title, and URL of your pages, and linking your website’s pages internally so that it is easier to crawl, will mean that your blog posts will be added to the Google index more quickly.

These links will also give the viewers a better user experience on the website, as they will be able to access related pages quickly and easily. A great user experience will help your website gain more returning visitors and increase your chances of converting visitors into paying customers or clients. This will, in turn, increase your visibility on Google as the more traffic to your blog posts, the higher your blogs pages will go up in rankings on the results page, further increasing the amount of traffic to your business website. 


Technical SEO

Google ranks blogs based on relevance and authority. If your blog pages are riddled with technical errors, broken links, and slow-loading pages, this will have a massive impact on your authority score, and your site will struggle to rank well. It would help if you also ensured that you have a mobile-friendly web design to increase user experience and reduce your bounce rate.

Optimise For Speed 

Ensure your site does not take long to load, as visitors aren’t going to wait around for your blog to load. If your page doesn’t load fast enough, viewers will press the back button and move on to the next Google search results (i.e. your competitor). 


Advertise Your Blog Posts

There are so many ways to advertise your blogs, varying from free advertising methods, such as posting links to your blog posts on social media platforms to paid ads that can help promote your business directly to your target audience. Advertising your business’ blogs is a clever way to increase your business’s chances of increasing web traffic to your blogs, and it may stop potential customers from looking at your competitors’ websites.

Using advertising tools such as Google Ads and PPC to advertise your business will help increase traffic to your business website. Google Ads and PPC often offer the best results as the ads target people who will be interested and actively search for your products and services your business offers. The thought of paying for an ad may be off-putting; however, with Google’s huge audience filled with different demographics and needs, you are more likely to target your specific audience, or even a new entire audience, and get your ad above your competitions, so that you are seen first.

You can target audiences through PPC and Google Ads by choosing keywords and specific terms or phrases potential customers may be searching for and send them to the blogs on your site. This will give you a better chance of increasing your conversion rates.

Social media is one of the most utilised platforms that nearly every business nowadays uses to spread brand awareness about their company, so your business may be missing out on new potential customers if it does not utilise social media ads.

Some platforms that businesses use to advertise their products and services are Facebook Ads, LinkedIn Ads, Instagram ads and Twitter ads. All these platforms have similar factors behind their advertisements when it comes to promoting their product and services. All these platforms allow you to place your ads on your target audience’s timelines, feeds, and posts. The main benefit is that all these social media platforms allow you to target specific audiences from age, area they live in, gender, and interests etc.

Combining SEO with paid ads will mean that more people will see your advertisements online and gives your pages a better chance of being found by your audience. Paid ads will also help increase your businesses rankings as the more people that click on your ad and go on your website to read your blogs; the more your rankings will increase.


Share Links To Your Blogs On Social Media Platforms

Sharing links to your blogs through organic marketing of social media channels to create a social media marketing campaign is one of the most effective and popular strategies that nearly all businesses use today to make their new posts and blogs more well-known. There are so many different social networks that you could use for blog promotion, such as Facebook, Instagram, LinkedIn and Twitter. Each of these social networks is used for different reasons and target different audiences. 

Facebook allows users to add text to their status, videos and images and has the tool of tagging and reacting to people’s posts. This is beneficial as the mixture of content and video will help potential customers get to know and understand a business. Silent blog videos with captions and subtitles can be useful as they allow followers to view videos without listening.  

LinkedIn is business based. They have increased availability for sharing content, including videos and live broadcasting, to their site, which has shown to be 7 times more reactive. Similar to Facebook, text and silent viewing are also popular and used by many companies to share links and new blog post updates. This is great when providing explainer blog videos. 

Instagram is the most visual of all social networks and is well-known for its quality videos. Users and brands alike have become creative with the platform, often posting videos or links to a new blog that drive traffic back to their website to read the full blog. 

Twitter is a thriving social media network and a great social media platform to promote on if it is a platform used by your target audience. The majority of users are mobile users, so it is useful to promote a business’ video content so they can watch and learn about your business on the go. Twitter has multiple options to post content out; these include recording from the app, uploading posts or links to the blog on the website from your device, or “go live” with a Twitter feature called Periscope. If your business is authentic and bases its brand identity on genuine personality, impromptu ad-libbing, and a bit of scrappy creativity, Twitter is the social media platform for your business.


Email Marketing

Email Marketing can be very effective, and even a moderately successful email blast can significantly increase traffic. Just be careful not to overload people with relentless emails about every single update in your business. A friendly email reminder about a blog post can help you boost your traffic and encourage more customers to view your blogs. 

There are many Email marketing free tools on the internet that can help your business become more successful. Email marketing tools like ‘Mailchimp’ can help you design Emails that are right for your business through the use of its many templates. You can also create specific Email lists, allowing you to reach people across channels and reach people in other countries. Content calendars help you to keep organised and create time-specific content to help your business show off your brand in the best way possible. These features will help your business stand out from other business’ Emails and give your business a personality that customers will find engaging. This engagement will increase web traffic to your blogs.


Guest Blogging

Creating a blog post for a reputable site can increase blog traffic and build your brand awareness. Guest blogging standards have changed radically in the past year, and spamming could result in penalties. 

Guest Blogging works both ways. In addition to posting content to other blogs, it would be useful to invite people in your niche to write articles and blog posts for your own site. They can share and link you to their guest article, driving traffic to your blogs and converting viewers to leads. Just amke sure that you only post high-quality, original content that doesn’t spam anyone.

Tracking Traffic To Your Blogs

Analysing data is an important part of decision-making in a business. Tracking data can help a business decide whether they need to improve or carry on an idea to help the business succeed. Tracking data such as traffic is a big part of this. Measuring Google analytics, such as the number of viewers visiting your blog in a set amount of time, will help you look back on the blogs you posted in that set time and find out if there is any correlation with increases or decreases in viewer rates due to a more popular or unpopular topic. This will help you reflect on your choices and what topics your business will discuss in blogs that are evidenced to be more popular in the future.


How Can Bark Street Digital Assist?

Bark Street Digital has a team of highly experienced IT and digital marketing strategy experts who are willing to help you. We understand that many businesses may be wondering how to increase web traffic to blogs successfully, which is why we are offering advice and support on your upcoming campaigns. If you would like one of our marketing experts to help run and increase your web traffic to your blogs, then get in touch today by calling 01204 263028 or by completing our Contact Us form. 

We have experience in both b2b marketing and b2c marketing. If you would like to find out more about how our social media marketing strategy, our management services that could help improve your brand recognition and lead generation, feel free to get in touch, and we will answer questions you may have.

 You can find out more about the services we offer at Bark Street Digital by checking out Our Services page.

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